Cross Domain Tracking For Google Analytics


Implementing Google Analytics cross domain tracking if you're seeing self referrals in Google Analytics

If you're seeing your own domain name as a source referral visits to your site in Google Analytics, then you need to implement cross domain tracking on your side. 

Cross domain tracking allows Google Analytics to keep the main source referral of the visit through the entire order process so you can generate true reporting on where these conversions came from. 

So for example:

Domain A is a blogger that wrote about your online store.

Domain B is your own domain. 

Domain C is your Wazala online store domain. 

If a user lands on domain A and clicks on a link to go to your own domain (Domain B) then visits your Wazala online store, Google Analytics shows this as a referral from Domain B, and not Domain A. 

To keep the referral in tact, you need to implement the following steps:

  1. Set up Referral Exclusions in Google Analytics for your own domain name. Please see this article for help:
  2. Change the Google Analytics code on all the pages that you have the Wazala widget added to the attached Google Analytics code in the file below. 

Once both of these is set, you should start seeing the true referral of visits and a decrease in your self referrals.  

Please note that some older browsers do not support Google Analytics cross domain tracking, thus some self referrals may still show. This is not something we are in control over, since this is Google's technology and older browsers do not support it. 



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